Business

Tips for Growing a Successful Online Business

The globalization agenda and internet of things are here with us, and there is no doubt that the future of businesses is online. It is not a surprise that there are several rising online entrepreneurs today. If you want to be an online entrepreneur, here are a few tips for growing a successful online business.

Consider the Ps of Success in Business

successful business tipsThere are the famous five Ps of success for any business. They are Product, Positioning, Pricing, Promotion, and Packaging. You can add more to this list of you wish- Publicity, Pass-along, and Permission. These Ps explain the basics of starting a business from scratch and running it successfully to resource maturity. Today, I will add one more P to this list, the Purple Cow. As you identify your product, decide what price to quote for it and promote it to the public, you need to be unique. Don’t bring the black, white or brown cow that people are tired of seeing in the market. Bring a purple cow. One that they will see for the first time.

Create a Website that Works

The importance of the Ps of success in business cannot be overemphasized. However, there are specific tactics that work for online businesses alone. They all revolve around how the business website is designed and how well it replaces the brick-and-mortar shop offline. Therefore, once you get your Ps right, create a website that executes your business plan effectively. Your website will be your business card. It will make strangers aware of your business. It should attempt to make these strangers your friends and customers to your business. It should convince people to believe in your story.

Get People to Your Website

Once your business website is up and running, get as much traffic to it as possible. When it comes to online business, you need to take people to your business website before you can sell anything to them. Therefore, work your way towards enhancing your website’s visibility to the online audience. You can use both search engine optimization and search engine marketing tactics to get people to your website.

Simplify the Purchase Process on the Website

It beats logic to make strangers your friends and customers to your online business only for them to be bogged down with the navigation on your business website. You need to make navigation on your website as easy as possible. Precisely, there should be clear lines that visitors to the website follow. For example, any click on a link on the website should take visitors to the other pages that you would like them to go to. Customers should find it easy to provide their contact information for further communications later. More importantly, they should find it easy to click on various products and buy them. After the purchase, it should be easy for them to share their experience on the website with their friends and relatives.

Don’t Lose Focus

If your business website is doing more than turning strangers into long-term buyers, you are losing focus. You are wasting money and time on it. Regain your focus and concentrate on getting people to your site and converting them into buyers.…

Finance

Effective Ways to Improve Your Credit Score

building credit scoreMoney matters are sensitive and must be treated as such. Almost everything in life revolves around it, and there is nothing much that can be done about it. The least we can do about it is to be wiser. After all, every encounter with money should sharpen our future money handling decisions. One way to ensure that we are safe is by reading widely on what is required of us. It can’t be so difficult especially when you already know of ways to improve your credit score. Here are a few pointers in case it is all new to you.

Keep savings in check

Your savings are always a doorway to greater credit scores. Banks and other financial institutions are most keen on the track records of your savings. Even during a financial dry spell, you are encouraged to give it your best shot and put something aside. It will be even better when you have several other baskets in which you put your eggs. By so doing, you will have earned your way to the top when it comes to improving your credit score.

Repay loans on time

When you finally qualify for loans, the least you can do is go even further to keep your name squeaky clean. A perfect report from your banking institution of choice will take you places. Pay attention and be careful not to go astray at any point. However challenging it might be at some point, bear in mind that harvest time is near. Somewhere down the road, you will be dependent on your wonderful credit score. Start as early as now to repay all loans you apply for in good time.

Keep your credit cards balanced

Since you are on a mission, it is not business as usual. Instead, you should be on your toes and more keen on your spending habits. Your credit cards can be a source of joy as well as great anguish. It all depends on how you choose to use them and handle them. Piling up debts and putting them away is not the way to go. What is meant by balancing them is to minimize the spending. Rather, start clearing off the debts on your credit cards. This way, you are sure to improve your credit score by a huge margin.credit score

Read widely

Improvement is a continuous process that requires consistency. There are many publications and other material at your disposal. Get to know what the experts’ opinions are in matters to do with your credit score. You are better off when you pick out something that will be useful for you. Reading widens your thinking and therefore enables you to take charge of your finances.

Keep tabs on your cash flow

You will only know inner peace when your credit score is all sorted out. Keeping a close eye on your cash flow will seal all loopholes that might be a sign of danger. Besides, this will, in turn, help you stay focused on what truly matters. In the long run, you will be ready to face all the financial institutions you know of. With all confidence, you will be able to discuss your credit score that seems to be doing well.…